Jarir Marketing Co. opened a new showroom in Abu Dhabi on Thursday, in which it has invested SAR 15 million, the company said in a statement to Tadawul.
The showroom is expected to boost Jarir's sales and profitability during the third quarter of 2015.
More branches are set to be open as part of an expansion plan, the Saudi-based firm added.
The 3,600 square meter facility, which features Jarir Bookstore products, is the second showroom the company has established in the UAE’s capital. The launch also brings the total number of Jarir showrooms to 39 in the GCC region.
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