Blueair signs Nikai as distributor in Saudi Arabia

Sweden-based air purifying technology firm Blueair has signed on Nikai as its distributor in Saudi Arabia to expand its sales network across the Kingdom.

As its exclusive Saudi distributor, Nikai will promote Blueair through its channels such as traditional market dealers, retailers, key accounts and ecommerce.

The company also plans to focus on institutional sales as well as fitness centers spas, and other businesses, which primarily focus of health, the Sweden-based air purification solutions provider said in a statement.

“We are happy to introduce Blueair’s latest range of air purifiers, which combines aesthetics, whisper silent operation, energy efficiency and the convenience of connected appliances, to consumers in the Kingdom,” Sanjeev Jain, CEO of Nikai, said.