Sabre signs tourism tech deal with Saudi travel firm

Sabre Corporation has signed an agreement with Saudi-based Eirad International Tours and Travels to expand the company's reach in the region and enrich its customer experience.

The agreement provides Eirad with continued access to Sabre’s portfolio of technology across the region, including its workflow Sabre Red 360 and the latest mobile, data analytics, and personalization and automation capabilities.

Using this technology, the agency is able to differentiate its offering, compete more effectively and grow faster in the region, the tourism tech provider said in a statement.

“Sabre’s leadership in latest technologies such as mobile, personalization and data, as well as its rich global content, will play a critical role in helping us evolve to match the market requirements and improve our customers’ experiences,” Bandar Saad AlMalki, deputy general manager at Eirad International Tours and Travels, said.