Seera integrates travel business units under Al-Mosafer brand

Logo of Seera Group Holding

Seera Group Holding announced strategic changes within its portfolio to establish the largest travel services agency in the Middle East by merging its various travel units under Al-Mosafer brand.

Al-Mosafer will become a comprehensive brand that will provide various types of travel services within Seera Group, to include travel services for individuals, companies and the government sector. In addition, the group's travel services in the UAE will be included in Al-Mosafer brand to consolidate its expansion in the region.

The corporate and government sector travel services, and travel services in the UAE were previously affiliated to Elaa and the electronic travel agency Tajawwal, according to a company statement received by Argaam.

Integrating the business of the travel units comes as part of the company’s efforts to raise the levels of operational efficiency and financial performance, as well as improve its resources and benefit from the close cooperation and partnership enjoyed by its various business units.