Arla Foods invests SAR 64 mln in new Saudi production lines

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Danish dairy company, Arla Foods, which owns brands such as Lurpak, Puck, Kraft and The Three Cows, invested more than SAR 64 million in new production lines in Saudi Arabia since September 2021.

This comes as part of the company's efforts to further diversify the product range it exports to the Middle East region. The new lines will be producing ready-to-drink products from Starbucks as well as Puck sauces, soups and cooking cream, according to The National.

Arla Foods' production capacity in Saudi Arabia is projected to increase by 10% in 2022 compared to 2021, with additional production lines allowing the company to further increase the product range it exports to the region.

"Saudi Arabia is one of the leading markets for dairy products in the region and has become a focal point for our production expansion goals," Henrik Lilballe Hansen, Vice President and Managing Director of Arla Foods Saudi Arabia, said.

"Serving as a gateway for us to tap into the country and neighbouring markets, Arla Foods is aligning its operations with the kingdom’s long-term goals for the sector to support the Saudi economy and seize the opportunities presented by the ever-growing market," he added.