Argaam signs exclusive advertising agency agreement with Speakol

Logos of Argaam Investment and Speakol

Argaam Investment Company, the owner of Argaam Portal, signed an exclusive advertising agency agreement with information technology service provider Speakol. Under the agreement, Speakol will serve as the advertising agent of Argaam’s platforms inside and outside the Kingdom of Saudi Arabia.

Argaam is Saudi Arabia’s go-to-portal for financial data and economic analysis. It provides investors, analysts, and traders with real-time coverage of financial markets and macroeconomics in Saudi Arabia and other GCC markets. In October 2017, Argaam became a subsidiary of Saudi Research and Media Group - formerly, Saudi Research and Marketing Group – (SRMG).

Speakol is the leading content discovery and smart advertising network in the MENA and GCC regions with more than 600 websites in the Arab World.

Mustafa Alsaleh, Communication & PR Manager, Argaam, said: “The Saudi economy has recently seen growing interest. The Saudi capital market witnessed unprecedented expansion and momentum after the COVID-19 pandemic, which pushed the number of Argaam investors and followers higher. This also increased the browsing rates and the usage of Argaam services. Argaam aims this agreement to be the cornerstone for joint efforts going forward to increase the company’s share of ads and add more media and ad products.” 

Mahmoud Talaat, Chairman of Speakol, said: "We are pleased to sign this agreement with Argaam, with its unique position in the business community across the Kingdom and GCC region. We aspire that this agreement will serve as a cornerstone for joint coordinated efforts going forward."

Amir Harby, Chief Business Development Officer, Speakol, said: "This agreement aims to provide distinguished and integrated advertising support for Argaam Investment Co., based on Speakol track record. It also comes as part the company's expansion strategy to provide all kinds of digital ads and technical solutions".

It is worth noting that Argaam website has a traffic of more than 600,000 visitors and over 60 million page views per month. The total number of visitors stands at around 3 million. The time spent on Argaam per visit reaches 20 minutes – the best duration when compared to Arabic content peers.