Kuwait’s Mezzan Foods says CFO remarks on 30% price hike in Saudi Arabia inaccurate

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Kuwait-based Mezzan Foods Co., a subsidiary of Mezzan Holding Co., announced that it will reduce the prices of its consumer-oriented products in the Saudi market, as a gesture of its keenness on customer satisfaction.  

The food manufacturer explained in a statement that the remarks made by its chief financial officer (CFO) in a TV interview, about increasing the prices of products in the Kingdom by 30% due to high costs are inaccurate and do not reflect the management plans for the Saudi market. 

Mezzan Foods emphasized that it monitored all reactions, confirming that it takes into consideration all constructive criticism and consumer feedback to improve its products. 

Meanwhile, the company stressed that, it will reprice its products down in the Saudi market despite high shipping costs and supply chains disruptions, which led to an unprecedented rise in the costs of foodstuffs globally, the company added.