ROSHN inks pact with Rotana SN to sponsor, rename Jeddah Waterfront

Logo of Roshn

ROSHN, the national community developer owned by the Public Investment Fund (PIF), signed a sponsorship agreement with Rotana Star Neon Co. (Rotana SN), under which Jeddah Waterfront will be renamed “ROSHN Waterfront”.

The move is in line with Saudi Vision 2030 to improve the citizens’ quality of life.

The four-kilometer-long Jeddah Waterfront is an important landmark, which was renovated and inaugurated in 2017. It now receives around 55 million visitors annually across its seven major attraction areas.

ROSHN is keen on offering Saudis high-quality living standards, while complementing the government’s efforts to increase home ownership rates.

ROSHN previously announced Al-Arous project in Jeddah, which is the company’s second integrated residential community to be implemented after SEDRA community in Riyadh.