UAE’s Burjeel Holdings to enter Saudi market with innovative concept: Chairman

Shamsheer Vayalil, Founder and Chairman of Burjeel Holdings 

The first products are expected to be launched early next year in the Kingdom, he said. 

The project idea is in its final stage with the partner in the Kingdom, Vayalil stated, adding details can’t be disclosed before the announcement by the Saudi company.

Burjeel Holdings is awaiting final approvals from the Ministry of Investment to start its activities, the chairman noted. 

He said that the group's expansion strategy aims to add value wherever it invests; however, the focus is on Saudi Arabia despite its presence in several GCC countries, given the Kingdom’s size. 

The company is confident in its ability to offer value-added products.  

The group has major plans for the Saudi market and aspires to be part of the Kingdom's Vision 2030, Vayalil stressed, affirming that it is not planning any acquisitions since it made many of them recently. 

Burjeel Holding’s subsidiary, Response Plus Medical (RPM), opened an office in Riyadh, which includes pre-hospital care. RPM is a separate entity from Burjeel Holdings, as it previously worked on health coverage for some sporting events such as Formula One. 

He pointed out that the group's market share is witnessing growth after increasing assets and opening some hospitals and medical centers, as it is the highest in the internal audit departments as part of the healthcare. 

Burjeel Holdings aims to focus on medical tourism by utilizing advanced technologies to enhance the patient experience. 

Vayalil indicated that the COVID-19 pandemic made people think differently about health care to adapt technology due to the high costs and the spread of information.