Rayan Advanced Industrial: Overview of strategy, strengths, and competitive advantages

Strategy of Rayan

Goals

- Expand production capacity to leverage high demand for products

- Reach the largest segment of customers by effectively marketing the company’s brand

- Be committed to continuous improvement and development in the long term

- Continue to keep abreast of relevant technical developments to increase operational efficiency and maintain the highest quality levels of products

- Develop the company’s employees and attract appropriate well-experienced competencies as well as fresh graduates to contribute to advancing the development and progress in the industrial field across the Kingdom

Main Strengths and Competitive Advantages of Rayan

Item

Details

Excellence of Technology Deployed

Rayan has advanced technologies that are available in a very limited way at most of local and regional factories. This helped the company manufacture its products with high production capacity, strict quality control, and automation of manufacturing and production process. Therefore, Rayan can reduce the number of labor force required from end-to-end without human intervention.

Production Capacity

Rayan has a large production capacity in advanced printing using European techniques. It seeks to boost this production capacity in the coming years.

Extensive Experience of Managerial Team

Since its establishment, Rayan’s management team has local and international expertise, which facilitates deep understanding of the industry, and supports the company’s interest in terms of local and regional excellence.

Strategic Relationships with Clients

Rayan has maintained its relationships with clients for long. It has manufactured products for major supermarkets, which are well-known locally and internationally (packaging and plastics products in the names of such clients),  in the field of foods (packaging for used bags), andin the field of diapers and sanitary napkins (specialized plastic products), etc.

Exporting to Neighboring and Regional Countries

Rayan was able to have a customer base in many countries across the GCC and MENA regions, including the UAE, Kuwait, Jordan, Egypt, Algeria and Tunisia. This was backed by the high quality of the company’s products as well as pre- and after-sale services.

Relatively Low Production Cost

Rayan has gained the trust of suppliers over the years. Accordingly, it obtained competitive prices for the required raw products. Thus, the overall cost of production granted Rayan another advantage in outperforming local and foreign competitors.