PIF establishes Al Madinah Heritage Company to enhance Ajwa dates production

Logos of Public Investment Fund (PIF) and Al Madinah Heritage Co. (MHC)

The Public Investment Fund (PIF) announced today, July 23, the establishment of Al Madinah Heritage Co. (MHC). The new company will play a key role in improving the quality and production capacity of Ajwa dates in the Madinah region.

The launch of the company will help further develop the Saudi Food and Agriculture industry and drive the diversification of Saudi Arabia’s economy, in line with Vision 2030, , the PIF said in an emailed statement to Argaam.

As well as enhancing production, MHC will focus on promoting and distributing Ajwa dates both locally and internationally in addition to other date varieties to meet growing global demand. The company will also contribute to the wider development of sustainable agriculture in the Madinah region through the adoption of the latest agricultural technologies.

Ajwa dates are widely considered among the finest dates in the world, due to their high nutritional value and significant health benefits, and a rich source of fiber, protein antioxidants and other nutritious factors. In addition, Ajwa dates have a religious and cultural value in the Muslim world, and for visitors to the Madinah region, in particular.

The establishment of MHC demonstrates PIF’s commitment to enabling the food and agriculture sector, one of the promising sectors in Saudi Arabia that can support the diversification of the Saudi economy. The company will seek to increase the production and quality of Ajwa dates, and will enhance the promotion and distribution of its products, helping to expand the reach of Ajwa dates.