Qiddiya Investment adds PIF's SEVEN to subsidiary portfolio

Logo of Qiddiya Investment Co.

Qiddiya Investment Co. announced the entry of the Public Investment Fund’s (PIF) Saudi Entertainment Ventures (SEVEN) to its subsidiary portfolio, in a way that strengthens the work system and achieves integration between their activities in the sector.

BBy joining Qiddiya Investment, SEVEN supports the group’s goals in developing the concept of gaming and enhancing local talents and cadres, state-run news agency SPA reported. 

SEVEN aims to redefine the concept of entertainment in Saudi Arabia. It also targets enriching the visitor experience by developing and operating 21 leisure destinations in 14 cities across the Kingdom, with investments exceeding SAR 50 billion.

SEVEN seeks to provide various options through its recreational locations and global partnerships with key global entertainment providers such as Transformers and PlayDoh from Hasbro, Discovery Adventures from WarnerBrothers, HotWheels from Mattel, ClipNClimb and FlowHouse. These are complemented by an array of restaurants and cafes, catering to visitors’ needs.

SEVEN was launched by PIF in 2017, with Qiddiya being one of the fund’s megaprojects.