HPDC and BRF Global Elevate Halal Poultry Sector through Strategic Investment in Addoha Poultry Company

The signing ceremony

The Halal Products Development Company (HPDC), a wholly owned subsidiary of the Public Investment Fund (PIF), and BRF Global, through their joint venture BRF Arabia, have announced a significant investment in Addoha Poultry Company. Marking a key milestone in the Kingdom’s efforts to achieve its Vision 2030’s economic diversification objectives and supports the goal of positioning Saudi Arabia as a global hub for halal products.

This investment reflects the collective commitment of HPDC, BRF Global, and Addoha to double production capacity by 2030, while driving excellence across all aspects of Addoha’s fully integrated operations. Addoha’s expansion plan features new slaughterhouse production lines, advanced hatcheries, and breeder farms, ensuring a consistent supply of high-quality Halal poultry products for both local and international markets.

Fahad bin Suliman Alnuhait, CEO of HPDC, commented on the partnership: "Our investment in Addoha, in partnership with BRF Global, underscores our ultimate goal to position Saudi Arabia as a global leader in the halal industry and reflects HPDC’s commitment to empower local players, enhancing their capabilities and integrating them into the value chain for sustainable growth. It also aligns with our mission to drive the growth of the halal industry both within the Kingdom, across the region, and internationally. Moreover, this investment supports the Kingdom’s Vision 2030’s objectives of localizing of resources and knowledge, reducing reliance on imports, fostering sustainability, and generating employment opportunities and food self-sufficiency goals.”

Igor Marti, VP Halal Market and Chairman of BRF Arabia, added:

Through our experience as one of the main global leaders in chicken production, we intend to develop Addoha in all aspects of operations, from quality and efficiency to innovation and sustainability. The partnership also aims to strengthen the Halal food sector and ensure a consistent supply of high-quality products for local and international consumers,” says Igor Marti, BRF's Halal Market Vice President and Chairman of BRF Arabia. ‘This investment materializes the strategy of making BRF a reference in the animal protein sector in the Saudi market and being permanently inserted in the Kingdom's food safety agenda, with its own distribution ecosystem, strong brands, as well as the support of our factory in Daman,’ he adds.

Eng. Salah Homidan, Chairman of APC, highlighted the significance of the partnership, stating: “Partnering with HPDC, backed by the PIF, and BRF Global — one of the world’s largest poultry producers — aligns perfectly with our expansion plans to scale operations and enhance our ability to deliver high-quality halal products. This investment serves as a catalyst for our expansion, providing the essential resources and strategic backing to fast-track our growth. We are excited to leverage this opportunity to strengthen our market presence and play a pivotal role in shaping the future of the halal poultry industry in Saudi Arabia and beyond.”