Al Rajhi Bank ranked as the most valuable brand

Logo of alrajhi bank 

alrajhi bank has been honored with the prestigious title of “Most Valuable Brand” in Saudi Arabia and the UAE, as recognized by Kantar BrandZ, a global leader in marketing data and analytics and a trusted partner for major brands worldwide.

This recognition reflects Al Rajhi Bank’s impressive growth trajectory and expanding influence in the market. According to Kantar BrandZ, the bank’s brand value surged to over $13.9 billion in 2024, a substantial increase from its market value of $4.7 billion in 2020.

A significant driver behind this growth is Al Rajhi Bank’s commitment to digital transformation, employing a flexible approach in executing its digital solutions strategy. This digital evolution has been a key factor in elevating the bank’s brand value.

On this occasion, Mr. Abdullah Al-Jaber, Chief Marketing and Customer Experience Officer at Al Rajhi Bank, emphasized the bank’s ambition to lead not only in the Kingdom but across the region. “Through our relentless commitment to innovation and creating added value for both customers and society, we aim to be a regional leader,” Al-Jaber stated. He highlighted that the bank’s strategic focus on an integrated financial ecosystem has played a pivotal role in its market value growth.

Al-Jaber further noted, “Sustaining this position requires continuous enhancement of the customer experience and the ongoing development of products and services to meet evolving expectations.”

Additionally, this year, Al Rajhi Bank secured the top spot as the strongest brand in the financial and banking sector in Saudi Arabia, according to the annual Brand Finance report for 2024.