Edaa Launches ‘Edaa Connect’ to Simplify Access to Saudi Mutual Funds

Edaa, the Securities Depository Center of the Saudi Tadawul Group, has announced the launch of Edaa Connect, a first-of-its-kind platform designed to transform investor access to mutual funds in the Saudi capital market. Unveiled on Day one of CMF 2025, Edaa Connect serves as a one-stop shop for mutual fund investments, streamlining subscription and redemption for investors, ensuring a hassle-free investment experience.
 

The platform also offers significant benefits for fund managers and provides enhanced tools to manage their operations. The platform will also allow funds greater visibility and access to a broader investor base, leveling the playing field within the mutual fund market.
 

Hanan Mohammad Alshehri, CEO of Edaa, said: “The launch of the Edaa Connect platform represents a groundbreaking advancement for investors and Fund Managers. This innovative platform will revolutionize portfolio management and decision-making, streamline the investment process, and deliver unparalleled efficiency. Aligned with the Financial Sector Development Program's objectives, Edaa Connect will significantly enhance the investment experience and support the ongoing development of the Saudi capital market."
 

The platform complements existing market offerings by focusing on funds not listed on the Saudi Exchange. This approach ensures Edaa Connect provides a comprehensive and tailored experience for investors, enhancing the usability and relevance of the mutual fund market for diverse participants.