World’s biggest carmakers target Saudi women with new ads

The world’s biggest car companies have rushed in to welcome Saudi Arabian women to the driver’s seat with new advertisements after the Kingdom lifted its ban on female drivers last week.

For years, the ban on women driving has created a negative image for international businesses or foreign investors wishing to operate in Saudi Arabia. Last Tuesday, however, King Salman issued a decree allowing women across the Kingdom to obtain driving licenses if they wish to do so. The move has been long-awaited by many Saudi women, as well as rights activists. Although it has received some backlash from ultra-conservatives in the Kingdom, economists and investors have welcomed the decision as a catalyst that will help make the Saudi economy healthier and more competitive.

Companies like Nissan, Ford, and Land Rover are already preparing to lure in female car buyers to capitalize on the decision. Argaam has compiled a list of some of the carmakers and their slick new adverts below.

1) Nissan Saudi Arabia

نُبارك للمرأة السعودية السماح لها بالقيادة 🚗
#لسماح_للمراه_بالقياده pic.twitter.com/vMeObp96qB

— Nissan Saudi Arabia (@nissansaudi) September 26, 2017

2) Land Rover Middle East & North Africa

Adventure awaits you. #SaudiWomenCanDrive pic.twitter.com/H1CZKenJEB

— Land Rover MENA (@LandRoverMENA) September 27, 2017

3) Jaguar Middle East and North Africa

The road is yours. #SaudiWomenCanDrive pic.twitter.com/KsW6E8Asls

— Jaguar MENA (@JaguarMENA) September 27, 2017

4) Ford Middle East

Welcome to the driver’s seat. #SaudiWomenMove #SaudiWomenCanDrive pic.twitter.com/oksRbFvLWa

— Ford Middle East (@FordMiddleEast) September 27, 2017

5) Volkswagen Middle East

It's your turn, take over the driver's seat.#SaudiWomenDriving #SaudiWomenCanDrive pic.twitter.com/Hlw3Gnc7fW

— Volkswagen ME (@VWMiddleEast) September 27, 2017

6) Toyota

#شكراً_للقيادة للسماح بـ #قيادة_المرأة_السعودية_للسيارة 😊 pic.twitter.com/YLLN1rvmcu

— Toyota Saudi Arabia (@ToyotaALJ) September 28, 2017

7) Lexus Saudi Arabia

لمسة ..لرحلة فخامة
شاركينا اختياركhttps://t.co/FqpExni0Hd#قيادة_المراة_السعودية #الملك_ينتصر_لقياده_المراه#السماح_للمرأه_بقيادة_السيارة pic.twitter.com/seNkq8MB9n

— لكزس السعودية (@LexusKSA) September 29, 2017

Write to Reem Abdellatif at reem.a@argaam.com