Regional e-commerce website Noon.com has commenced operations in Asia by launching two entities in China, it said in a statement on Thursday.

 

The two entities - one set up in the mainland and the other in Hong Kong - aims to establish a trusted network of high-quality Chinese brand owners, in order to bring the best range of products to customers in the Middle East.

 

Noon plans to soon open an office in China and expand its logistics capabilities to ensure smooth and fast delivery of Chinese brands to customers in the Middle East, the statement added.

 

The Riyadh-headquartered Noon is backed by Saudi Arabia’s Public Investment Fund (PIF) and UAE billionaire Mohamed Alabbar.

 

The e-commerce company went live in the Kingdom in December last year.

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