New Saudi app integrates three tech solutions to boost tourism

Saudi Commission for Tourism and National Heritage (SCTH) launched the Holo Journey project as the first application in the world integrating three technology solutions for enhancing the tourism experience and national heritage.

“The achievement has come in line with the vision of SCTH’s President, Prince Sultan bin Salman, in adopting and keeping abreast of the latest technologies to serve the tourism and the national heritage sector in the Kingdom,” SCTH’s Vice President for Support, Dr. Abdul Aziz bin Mohammed Al-Sheikh, said.

Separately, Prince Sultan inspected the ongoing work to develop Rijal Alma village in Asir region.

“The village will be transformed into a global tourist attraction, highlighting Asir’s history and heritage,” he said.

He further added: “Initiatives include tourism projects and activities on the Red Sea, the rehabilitation of heritage sites and villages, the establishment of museums, and the stimulation of tourism and hotel investment.”