Shaker Group announces transformation plan

Shaker Group, the manufacturer and distributor of LG Air Conditioners in Saudi Arabia, on Monday announced the Board approval and launch of a transformation plan, to be implemented during 2019 and 2020.

The plan, called ‘Breakthrough Program’, has four pillars for improving performance, a statement said. The first pillar, Core Business Turnaround, will focus on achieving profitable sales while delivering excellence in cost management.

The second pillar, Talent Upgrade Plan, seeks to attract and develop talent at the company while improving organizational structure and rationalizing headcount.

The third pillar, Performance Infrastructure (PI), will see improvements to the processes and architecture of the business, as well as enhancing reporting methods.

The final pillar, Strategic Moves, will see strengthening of relationships with principals and business partners and exploration of opportunities beyond core operations, to ensure an unparalleled value proposition to customers, the statement added.

“While we have experienced difficult years in a challenging market, the Breakthrough Program shows that we are addressing these issues head-on to achieve improved performance. We are bullish that the market for AC and home appliances shows long-term promise, which we intend to actively exploit,” said Azzam Saud Almudaiheem, Chief Executive Officer at Shaker Group.