Saudi PIF-backed Noon.com goes live in Egypt

Regional e-commerce website Noon has announced its expansion into Egypt, with its beta version going live on Tuesday.

noon Egypt will be based in Smart Village, Cairo’s technology and innovation led business district, it said in a statement.

The e-commerce platform has a fully operational customer fulfilment centre (CFC) in Greater Cairo’s Abu Rawash area, with plans to include five additional CFCs to ensure quick service to all cities and governorates.

“E-commerce is still relatively new in Egypt, and noon has the opportunity to help shape a digital marketplace perfect for the country with this beta launch. We’re so excited to start building strong relationships with the local retail community and customers, supporting Egypt’s growth and entry into e-commerce,” said Mohamed Alabbar, founder of noon.

Riyadh-headquartered Noon is backed by Saudi Arabia’s Public Investment Fund and Alabbar.