Top 10 most influential brands in Saudi Arabia

Google, Apple, YouTube, Microsoft, and Samsung have all been ranked as the five most influential brands in Saudi Arabia, respectively, according to a survey by market research company Ipsos.

The survey results show that these brands were consistently able to deliver something new to the market which drove their influence.  

Amongst the 120 brands assessed in the study, two local brands made into to the top 10 list, and 6 into the top 20. In comparison, only five other markets had more local brands in their top 10 than Saudi Arabia, showcasing that in fact local brands are quite influential in the Kingdom, Ipsos survey added.

Continuous presence and the ability to project a local identity in a competitive market allowed Al Rajhi Bank (7) and STC (9) to break into the top 10 list.

“Both brands have generated a high level of trust amongst consumers in the Kingdom, showcasing significant influence on the community,” Ipsos noted.

Here’s the full list:

1)  Google

2)  Apple

3)  Youtube

4)  Microsoft 

5)  Samsung

6)  Souq.com An Amazon Company

7)  Al Rajhi Bank  

8)  Visa

9)  Saudi Telecom

10) Facebook