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Logo of AME Company for Medical Supplies
AME Company for Medical Supplies obtained, on Dec. 22, the approval of the Capital Market Authority (CMA) to list its shares on Nomu – Parallel Market. Thus, it became the first cosmetics manufacturing company to be listed on the local market.
Established in 2009 and headquartered in Jeddah, the company was transformed to a Saudi joint stock company in June 2021.
The company's current capital is SAR 70 million, divided into seven million shares with a nominal value of SAR 10 per share.
AME Medical Supplies’ activities are represented in retailing medical devices, equipment and supplies, according to its commercial register.
The medical supplies company distributes, and markets medical products, supplies, equipment and devices used mainly in the field of cosmetics and plastic surgery in Saudi Arabia.
The company distributes its sales among the different Saudi regions, with the Central Province accounting for 50% of sales, Western Province (37%) and the Eastern Province (13%).
The company said its sales are perfectly distributed, as the share of the major customer does not exceed 4.8%, and the total shares of the 10 top customers do not exceed 31%. In addition, the share of the top 18 clients does not exceed 40.5%.
The following table shows the distribution of the company’s sales in 2019 and 2020:
Sales in 2019, 2020 |
||
Clinic |
2019 |
2020 |
Share of the highest client |
5.2% |
4.8% |
Top 10 clients |
32.7% |
31.0% |
Top 18 clients |
41.7% |
40.5% |
AME said it has three main business lines, namely cosmetic injection materials, medical devices (laser devices), and platelet-rich plasma (PRP) injection.
The firm added that it provides after-sales services, as well as warranty and periodic maintenance services for devices and equipment. It entered into several distribution agreements with international suppliers, whereby it distributes and markets their products in the Kingdom.
AME further said it has a strong foothold in its product categories, and its market share reaches 12.5% in the cosmetic injection materials and laser tools sectors. Meanwhile, its market share in the plasma sector stands at 7%, and the cosmetic injection products constituted nearly 80% of sales in 2020.
AME’s Main Products Market share |
||||
Product |
Supplier |
Manufacturing country |
Market size (SAR mln) |
Market share |
Cosmetic injections |
TEOXANE |
Switzerland |
800 |
12.50% |
Laser tools |
DEKA Laser |
Italy |
200 |
12.50% |
Plasma |
Magellan |
USA |
50 |
7 % |
The medical supplies company indicated that it seeks continuous growth through increasing its market share in Saudi Arabia, as well as boosting its customer base, and developing operations by entering new partnerships with international suppliers and expanding the base of products.
The company's strategy includes developing its current business model through capitalizing on its experiences in the market and customer base, in addition to the horizontal and vertical expansion in cosmetic activities.
The firm also aims to boost its business volume and returns, as well as achieve higher profitability for shareholders. It studies to enter other value-added business lines that commensurate with the current business activities.
The most important strengths and competitive advantages include the provision of high-quality, integrated products and services as well as geographical spread through operating in three main Saudi cities, namely Riyadh, Dammam, and Jeddah.
In addition, AME plans to expand through entering this sector directly over the coming years, through its growth strategy, as indicated in the following table:
AME’s Growth Strategy |
|
Element |
Details |
Financial Performance |
The company achieved sales growth over the past years at a compound annual rate of 12%, net income grew by 13%, achieved a gross profit margin of 48% and a net profit margin of 19%. |
Expansion |
The company is currently adding two new brands of medical devices, Nova Vision, GMV and NABOTA, expecting to add about SAR 5 million in annual sales by Q1 2022, and the company expects to receive the required approvals for these brands this year. |
Market share |
The company aims to sustainably increase its market share in Saudi Arabia, by focusing on expanding its activities and core business segments, including cosmetic injection materials, medical laser devices, Platelet-Rich Plasma (PRP) and cosmetic surgery threads. |
The Kingdom secured an advanced position in the aesthetic medicine sector, as it ranked 29th globally and second regionally in terms of the number of specialized doctors. Demand for this sector is expected to grow by 6.6% over the coming five years in the Kingdom.
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