Emirates Airline launches $15 mln campaign to promote Dubai

Emirates Airline said it has launched a $15 million campaign to boost travel and promote Dubai, as well as its global destinations, the carrier said in a statement.

The campaign will be rolled out in key markets worldwide. 

The Dubai-based carrier featured an official campaign theme song titled “Don’t Stop Me Now” by British rock band Queen, which was described as the most uplifting track in the UK charts in the past 50 years. 

The ad shows transitions between the airline’s global network and onboard features, reminiscent of a visual storytelling style that shows “a picture within a picture.”

The ad culminates in Dubai, with a soundbite on how Emirates connects the world via Dubai.

“Dubai offers a great experience at our world-class airport, and the city has become a top global destination because it continually invests to bring new attractions and supporting infrastructure for international visitors,” said Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand.