National Agriculture Marketing Co. (Thimar) signed agreements with coffee farmers in Saudi Arabia to market their products locally and globally, the company said in a bourse statement today, Oct. 27.
The agreements were signed on the sidelines of the Saudi Coffee Event organized by the Saudi Business Center.
As part of these agreements, the company will be a marketer for Saudi coffee products and will use its trademark “Thimar” to promote the products locally and internationally. This will have a positive impact on the company’s sales in the future.
The deals are aimed to strengthen cooperation between the national marketing companies and coffee farmers through the company’s commitment to purchase coffee crops to ensure the sustainability of production, as well as boost the farmers’ market share locally and globally.
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