Al Rajhi Bank unveils new brand identity ‘Unbank the Bank’

Logo of Al Rajhi Bank

Al Rajhi Bank launched its new brand identity, shifting from being a leading bank in the region to enabling financial solutions to meet the prosperous future of the people under the name “Unbank the Bank”.

The bank announced that by launching the new identity, it goes beyond being a bank focused on providing banking products to a financial system led by its competent employees as financial advisors who design smart financial solutions directed towards understanding and empowering people to reach their full potential through comprehensive financial solutions quickly and easily.

The new identity is based on three core values: prosperity, ease and value, said the bank’s CEO Walid Al Moqbel.

Al Rajhi Bank has developed its logo to reflect its new strategy, as it is characterized by ease of use with more modern and daring colors and curves that fit the nature of the young society and the bank’s position as a Saudi international brand that is one of the largest in the region.