SRMG participates in Cannes Lions International Festival of Creativity

SRMG pavilion

Saudi Research and Media Group (SRMG), the largest global media group in the Middle East, will participate in the 68th edition of Cannes Lions International Festival of Creativity for the first time, showcasing the best and brightest MENA media creatives and innovators.

The Cannes Lions festival, which will run from June 20-24, is world-renowned as the destination of creative excellence with its annual forum for the media and creative industries.

Jomana AlRashid, CEO of SRMG, said attending this year’s Cannes Lions festival is considered the perfect opportunity for SRMG to highlight the vast array of talent and partnership opportunities available in MENA on a global specturm. “As one of the Middle East's most established and largest media groups, and the sole Saudi publicly-listed media company, SRMG is uniquely placed to celebrate the success of the industry and explore future trends,” AlRashid said.

“Participating in the Cannes Lions festival gives SRMG an opportunity to showcase what we, and the MENA region, have to offer in terms of talent, innovation and creativity. Media as we know it is changing and SRMG is taking a leading role in the transforming the industry’s landscape and preparing for opportunities that the future of media presents,” she added.

SRMG crafted a bespoke program of activations with experts from leading global and MENA companies, industry thought leaders and some of the world’s biggest creative innovators for the Cannes Lions 2022 festival, which comes under the theme “Focus on the Future.”

For more information about the festival agenda, click here: canneslions.srmg.com or connect with SRMG at Cannes Lions.