Retail subscription to Alsaif Gallery’s IPO starts today

05/12/2022 Argaam Special
Logo ofAlsaif Gallery

Logo of Alsaif Gallery


Retail investors will start today, Dec. 5, subscription to about 1.05 million shares of Al-Saif Stores for Development & Investment Co. (Alsaif Gallery), or 10% of total offered shares, at SAR 115 each, as set by the book-building process. 

 

The subscription process for the retail tranche will run for two days, until Dec. 6. 

 

The Capital Market Authority (CMA) approved on Sept. 28 the company's request to float a 30% stake, or 10.5 million shares, in an initial public offering (IPO).

 

The company’s institutional offering, which ended last week, was 1,550% covered. 

 

This will be the 16th listing on the main market this year, after East Pipes Integrated Company for Industry (Jan. 24), Scientific & Medical Equipment House Co. (Jan. 31), Elm Co. (Feb. 3), Al-Dawaa Medical Services Co. (Feb. 27), Al Masane Al Kobra Mining Co. (March 9), Nahdi Medical Co. (March 13), Saudi Home Loans Co. (March 27), Retal Urban Development Co. (June 5), Alamar Foods (July 20), Naqi Water Co. (July 27), Arabian Drilling Co. (Oct. 18) and Power and Utility Company for Jubail and Yanbu (MARAFIQ) (Oct. 26), Perfect Presentation for Commercial Services Co. (2P) (Nov. 1), Americana Restaurants International Plc (Americana Restaurants) (Nov. 14), and Riyadh Cables Group Co. (Nov. 21).

 

Last year witnessed nine listings, including Alkhorayef Water and Power Technologies Co. (March 1), Theeb Rent a Car Co. (March 29), Tanmiah Food Co. (Aug. 4), Arabian Internet and Communications Services Co. (solutions) (Sept. 30), ACWA Power (Oct. 11), Arabian Contracting Services Co. (Nov. 15), Nayifat Finance Co. (Nov. 22), Saudi Tadawul Group (Dec. 8) and Almunajem Foods Co. (Dec. 20). 

 

Company Profile 

 

Established in Riyadh on June 9, 1993, the company currently operates in retail sale of home utensils. It operates 58 stores in 29 Saudi cities, under Al-Saif Gallery branch, in addition to an online store that target clients in Saudi Arabia and the GCC.

 

Al Saif Gallery opened its first store in 2006. It operates in the field of kitchen gadgets, electrical appliances and household products.

 

The planned-to-be-offered stake represents 30% of the company’s share capital reaching 35 million shares.

 

Company Stores

 

Alsaif Gallery has 58 branches across five regions covering most cities and governorates of the Kingdom as of March 31, 2022.

 

The company opened 24 new branches during 2019 and 2021, and two branches in the three-month period ending on March 31, 2022, of which 26 branches are registered with the Ministry of Commerce.

 

It also owns two warehouses in Riyadh to support its stores and supply them with products and goods, with a total area of more than 35,000 square meters.

 

Stores’ Revenues by region (excluding online store)

Region

2021

Q1 2022

No. of Stores

Revenues (%)

No. of Stores

Revenues (%)

Central

21

35.2%

21

36.2%

western

14

29.9%

15

25.9%

Eastern

10

16.6%

10

17.2%

Southern

7

12.0%

8

13.8%

North

4

6.3%

4

6.9%

Total

56

100%

58

100%

 

Market Share

 

The company's market share amounted to about 27.1% of the small household appliances sector in the Kingdom.

 

Also, it controlled 39% of the cooking supplies and serving tools sector for 2021.

 

Alsaif Gallery’s Market Share in Small Home Appliances Sector (2021)

Company

No. of Stores

Owned Brand

Market Share

Rank

eXtra

47

Class Pro

27.8%

1

Alsaif Gallery

56

Edison, iCafe

27%

2

SACO

34

Homix

15.5%

3

Eddy

28

-

9.4%

4

Al Manea

19

-

5.6%

5

Other companies

-

-

14.5%

-

 

Alsaif Gallery's Market Share - 2021

Company

No. of Stores

Market Share (Retail Sale Price)

Rank

Alsaif Gallery

56

39%

1

Qasr Al Awani

47

14%

2

SACO

34

12%

3

Nice

10

11%

4

IKEA

4

9%

5

Other companies

-

7%

-

 

Company Profile 

Company 

Al-Saif Stores for Development and Investment Co. (Alsaif Gallery) 

Market 

Saudi Exchange (Tadawul)

Core Activities 

Retailing of home appliances and kitchenware

Capital  

SAR 350 mln

Number of Shares 

35 mln

 

IPO Summary

Issue Percentage

30%

Offering Price

SAR 115

Number of Shares Offered

1.05 mln shares (10% of total offering)

Qualified Subscribers

Retail investors

Minimum Limit for Retail Investors

10 shares

Maximum Size for Retail Investors

250,000 shares

Retail Offering

From Dec. 5 to Dec 6, 2022

Final Allocation

Dec. 14, 2022

Surplus Refunds

Dec. 14, 2022

Special Information

Financial Advisor, Lead Manager, Underwriter and Book Runner 

Saudi Fransi Capital

Receiving Banks

Banque Saudi Fransi - Saudi National Bank

 

Sulaiman bin Mohammed bin Saleh Al-Saif is currently the company’s Chairman, who owns 92.5% of Alsaif Gallery’s shares before the offering.

 

Following the IPO, Sulaiman Saleh Al-Saif’s ownership will decrease to 62.5%. The following are the details of the company's major shareholders:

 

Major Shareholders

Shareholders

Pre-IPO

Post-IPO

Number of Shares

(‘000 shares)

Ownership (%)

Number of Shares

(‘000 shares)

Ownership (%)

Suleiman bin Muhammad bin Saleh Alsaif

22375

92.5%

21875

62.5%

Heila Abdullah Saleh Alsaif

350

1.0%

350

1.0%

Ahmed Suleiman Muhammad Alsaif

350

1.0%

350

1.0%

Muhannad Suleiman Muhammad Alsaif

350

1.0%

350

1.0%

Haitham Suleiman Muhammad Alsaif

350

1.0%

350

1.0%

Muhannad Suleiman Muhammad Alsaif

350

1.0%

350

1.0%

Asma Suleiman Muhammad Alsaif

175

0.5%

175

0.5%

Maha Suleiman Muhammad Alsaif

175

0.5%

175

0.5%

Manal Suleiman Muhammad Alsaif

175

0.5%

175

0.5%

Ibtihal Suleiman Muhammad Alsaif

175

0.5%

175

0.5%

Alaa Suleiman Muhammad Alsaif

175

0.5%

175

0.5%

Public

--

--

10500

30%

Total

35000

100.00%

35000

100.00%

 
 

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