Majed Al Hogail, Minister of Municipal and Rural Affairs and Housing
Majed Al Hogail, Minister of Municipal and Rural Affairs and Housing, approved the advertising scheme for Al-Ahsa Municipality and preparation of an integrated strategy for the development of outdoor advertising sector.
This includes some initiatives and enablers for the development of the advertising sector in line with the identity of each city and its economies, Saudi Press Agency reported.
Esam AlMulla, Mayor of Al-Ahsa Municipality, said the scheme aims to enable diversified investment models and partnership with the private sector, as well as expansion of ads inside cities.
This strategy also aims to provide an attractive investment environment for investors in the field of outdoor advertising, AlMulla noted.
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