PIF establishes Kayanee to enhance well-being in Saudi Arabia

Logo of Kayanee 

The Public Investment Fund (PIF) announced today, Aug. 7, the establishment of the Kayanee Co., a unique lifestyle integrated concept designed to inspire and enhance women’s well-being in Saudi Arabia.  

Kayanee will focus on women’s health and lifestyle of future generations through six offerings, including fitness, apparel, personal care & treatments, nutrition & diagnostics, healthy eating and learning, the fund said in a statement to Argaam.

Chaired by HRH Princess Reema Bint Bandar, Kayanee will adopt a female-focused approach to all its services, prioritizing mental, physical and social health. In line with the Vision 2030 ambition to create a vibrant society, the company aims to reach over one million consumers.

To ensure mass participation, a world-class digital platform will become the main gateway for Kayanee's customers, providing seamless connection between in-person and online services.  The company will act as a catalyst for the rapid growth of health, well-being and fitness in Saudi Arabia, supporting the development of the industry through collaboration with the private sector and across the value chain.

The establishment of Kayanee is part of PIF’s strategy to unlock the capabilities of promising sectors, localize technology, enable the private sector, drive the diversification of the local economy, and contribute to enhancing the quality of life, in line with Vision 2030, PIF added.