Jadwa Investment acquires 35% stake in Gissah Perfumes

The signing ceremony

Jadwa Investment, a leading investment management and advisory firm in the Middle East, announced today the acquisition of a 35% equity stake in Gissah Perfumes Company (Gissah) through its Jadwa Retail Opportunities Fund.

Commenting on the investment, Tariq Al-Sudairy, Managing Director and CEO of Jadwa Investment, said: “We are pleased to announce our latest private equity investment in Gissah. The company’s rapid expansion in just a few years has been truly remarkable, and we look forward to working with Gissah’s founding entrepreneurs towards unlocking its next phase of growth and institutionalization.”

Elie El-Khoury, Head of Private Equity at Jadwa Investment, added, “Gissah is rising star in the GCC's perfume sector. The company’s management team has demonstrated an exceptional ability to capitalize on consumer trends since the company’s establishment in 2018, and we look forward to contributing to Gissah's next stage of development through this partnership.”

Speaking for Gissah, Faisal Al-Shayji, Chairman of Gissah, said, “We are delighted to have Jadwa Investment as our institutional partner. This partnership represents a new chapter for Gissah, as it will enable us to continue to build on our growth momentum, advance our corporate journey, and prepare the company for public listing on the Saudi Stock Exchange (Tadawul).”

Bashar Al-Ameer, Founder and CEO of Gissah, added, “We are excited to announce our partnership with Jadwa Investment. With its distinctive capabilities and track record in private equity, Jadwa will enable us to further develop our organizational resources, solidify our market position, and enhance our overall business performance ahead of Gissah’s public listing.”

Founded in 2018, Gissah is one of the fastest-growing fragrance companies in the GCC, offering luxury perfumes at affordable prices to consumers through various offline and online channels. Gissah unveiled its first set of products in a perfume exhibition in 2019 and today has 80 stores in 25 cities across Saudi Arabia, Kuwait, UAE, and Bahrain.

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