New logo of Saudi Airlines Catering Co. (Catrion)
Saudi Airlines Catering Co. announced today, Oct. 4, its new identity, 'CATRION'.
The company stated that its strategy aims to boost revenues through expansion in businesses not related to the aviation sector. It also seeks to generate 50% of total revenues from various sectors such as facilities management, healthcare, hospitality, and catering for sporting events.
The catering services provider seeks to enhance its business and revenues through strategic partnerships, in addition to increasing catering services to include airport lounges and establishing new partnerships in the aviation and other sectors.
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