Americans spend $7.2B on first day of Amazon Prime Day

US consumers spent more than $7 billion on online shopping during the first day of Amazon Prime Day, according to a report by Adobe Analytics.

The report, issued on July 17, indicated that total online sales increased by 11.7% on July 16, as American consumers spent approximately $7.2 billion on the first day of the two-day event.

Total spending during last year's event was $12.7 billion.

The report indicated that spending on study-related product offers – Back-to-School - rose 210% on Tuesday compared to average daily sales in June 2024.

On the other hand, Numerator, a company specializing in data collection, reported that the average spending per order through the Amazon store amounted to $60.03 during the first 32 hours of the event, compared to $56.64 in 2023.

This year, Amazon allowed customers to access offers before the event launch and major retail chains such as Walmart and Target launched offers and discounts throughout July to compete with Amazon's event.