Logo of Nice One Beauty Digital Marketing Co.
Nice One Beauty Digital Marketing Co. issued the prospectus for floating 34.65 million shares, representing 30% of post-IPO capital (31.5% of pre-IPO capital), on the Main Market (TASI), at a nominal value of SAR 1 apiece.
The offering includes the sale of 25.24% of current shares and the issuance of new shares representing 4.76%, totaling 30% of capital.
The subscription and book-building period will run for six days from Dec. 1 to Dec. 8, 2024.
The retail-offering period will run from Dec. 24-25, 2024.
In September, the Capital Market Authority (CMA) approved the company's application to float its shares on the TASI.
The subscription is limited to two categories of investors:
Tranche (A): Participating Parties: Those qualified to participate in the book-building process, to which a total of 34.65 million shares, or 100% of offered shares, will be allocated. In the event of sufficient demand from retail investors, the lead manager will have the right to reduce the number of their allocated shares to 90% of the total offer shares, at 31.185 million in minimum.
Tranche (B): Retail Investors: Saudi nationals, any non-Saudi natural person living in the Kingdom and any GCC national, who holds a bank account with one of the receiving entities and has the right to open an investment account with a capital market institution. A total of 3.465 million shares (10% of the total offer shares) will be allocated to individual investors.
The company was established in 2017. It launched the Nice One app and website after two years of market research and infrastructure.
Its current core activity is e-commerce for personal care products, perfumes and cosmetics.
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Company Profile |
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Company |
Nice One Beauty Digital Marketing Co. |
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Market |
Main Market (TASI) |
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Core Activities |
E-commerce for personal care products, perfumes and cosmetics |
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Capital before IPO |
SAR 110 mln |
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Capital after IPO |
SAR 115.5 mln |
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Number of Shares |
115.5 mln |
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Par Value |
SAR 1 |
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IPO Summary |
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Issue Percentage |
30% (after IPO) |
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Number of Offer Shares |
34.65 mln shares (issuing 5.5 mln new shares and selling 29.15 mln existing shares) |
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Qualified Subscribers |
Institutions - Individuals |
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IPO Minimum Limit for Retail Investors |
10 shares |
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IPO Minimum Limit for Institutional Investors |
100,000 shares |
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IPO Maximum Limit for Retail Investors |
250,000 shares |
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IPO Maximum Limit for Institutional Investors |
5.75 mln shares |
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Institutional Subscription & Book-Building |
From Dec. 1 to 8, 2024 |
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Retail Offering |
From Dec. 24-25, 2024 |
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Final Allocation |
Dec. 31, 2024 |
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Surplus Refund (if any) |
Jan. 5, 2025 |
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Additional Information |
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Lead Manager |
SNB Capital |
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Financial Advisors, Institutional Bookrunners & Underwriters |
EFG Hermes KSA, SNB Capital |
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Receiving Entities |
SNB Capital, SAB Invest, Al Rajhi Capital, Saudi Fransi Capital, Alinma Investment, Riyad Capital, AlJazira Capital, Alistithmar Capital, Albilad Capital, ANB Capital, Derayah Financial, Yaqeen Capital, Alkhabeer Capital, Sahm Capital |
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Major Shareholders |
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Shareholder |
Pre-IPO |
Post-IPO |
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Number of Shares (mln) |
Ownership (%) |
Number of Shares (mln) |
Ownership (%) |
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Omar Al-Olayan |
44.18 |
40.16% |
32.47 |
28.11% |
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Al-Hamra Front Investment* |
6.71 |
6.10% |
4.93 |
4.27% |
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Abdulrahman Al-Olayan |
37.45 |
34.05% |
27.53 |
23.83% |
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Darb Al-Namou Investment* |
7.40 |
6.73% |
5.44 |
4.71% |
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Tareeq Al-Namou Investment* |
7.40 |
6.73% |
5.44 |
4.71% |
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Bandar Abdulrahman Al-Dhalea |
0.84 |
0.77% |
0.62 |
0.54% |
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Hisham Sulaiman Al Habib |
3.15 |
2.87% |
2.32 |
2.01% |
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Abdulaziz Sulaiman Al Habib |
2.86 |
2.60% |
2.10 |
1.82% |
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Public |
-- |
-- |
34.65 |
30.00% |
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Total |
110 |
100% |
115.5 |
100% |
*Wholly owned by Namara Investments.
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