Logo of Nice One Beauty Digital Marketing Co.
Nice One Beauty Digital Marketing Co. will begin trading on the Main Market (TASI) today, Jan 8, under the symbol 1934 and ISIN Code SA1660HI1GH4, at SAR 35 a share.
The stock will trade in the first three days with a daily price fluctuation limit of +/-30% and +/-10% static price fluctuation limits. From the fourth trading day onwards, the daily price fluctuation limits will revert to +/-10%, while the static price fluctuation limits will no longer apply.
Nice One is the second listing on the Main Market in 2025 after Almoosa Health Co. on Jan. 7.
In 2024, 13 companies listed on Tadawul, besides Alistithmar AREIC Diversified REIT Fund.
With Nice One, the number of companies listed on TASI reached 229, along with 19 real estate traded funds.
Nice One offered 34.65 million shares, or 30% of its capital, at SAR 35 per share. The company allocated 90% of the shares on offer to participating categories, while the remaining 10% was set aside for retail investors.
The retail IPO was 7.9x covered, with retail requests of nearly SAR 908 million. Meanwhile, Institutional investors’ IPO was 139.4x oversubscribed, A minimum of eight shares were allocated to each investor, while the remaining shares will be allocated on a pro-rata basis, with an average allocation factor of 0.5313%.
Key Background
Nice One was founded by Omar AlOlayan as a sole proprietorship in 2017, based in Riyadh. It transitioned to a limited liability company in 2017, and later to a closed joint-stock company in May 2024.
The Nice One app and website were launched two years after working on market research and establishing the infrastructure.
The company's main current activity is e-commerce for personal care products, perfumes, and cosmetics.
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Company Profile |
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Company |
Nice One Beauty Digital Marketing Co. |
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Market |
Main Market (TASI) |
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Core Activities |
E-commerce for personal care products, perfumes and cosmetics |
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Capital before IPO |
SAR 110 mln |
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Number of Shares |
110 mln |
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Capital after IPO |
SAR 115.5 mln |
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Number of Shares |
115.5 mln |
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Par Value |
SAR 1 |
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Major Shareholders |
||||
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Shareholder |
Pre-IPO |
Post-IPO |
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Number of Shares (mln) |
Ownership (%) |
Number of Shares (mln) |
Ownership (%) |
|
|
Omar AlOlayan |
44.18 |
40.16% |
32.47 |
28.11% |
|
Wajhat AlHamra for Investment Co.* |
6.71 |
6.10% |
4.93 |
4.27% |
|
Abdulrahman AlOlayan |
37.45 |
34.05% |
27.53 |
23.83% |
|
Darb AlNomu Investment* |
7.40 |
6.73% |
5.44 |
4.71% |
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Tareek AlNomu Investment* |
7.40 |
6.73% |
5.44 |
4.71% |
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Bandar Abdulrahman Al-Dhalea |
0.84 |
0.77% |
0.62 |
0.54% |
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Hisham Sulaiman AlHabib |
3.15 |
2.87% |
2.32 |
2.01% |
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Abdulaziz Sulaiman AlHabib |
2.86 |
2.60% |
2.10 |
1.82% |
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Public |
-- |
-- |
34.65 |
30.00% |
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Total |
110 |
100% |
115.5 |
100% |
*Wholly owned by Namara Investments.
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