Saudi ride-hailing sector to grow fourfold in 5 years: Jeeny’s CEO

Hammad Ehtesham, CEO of ride-hailing app Jeeny

Hammad Ehtesham, CEO of ride-hailing app Jeeny, expects the Saudi sector to register a fourfold uptick in the next five years amid rapid growth compared to peers.

Speaking to Argaam on the sidelines of the Saudi Tourism Forum, the top executive added that last year saw a 40% increase in operations, with this positive trend poised to continue in 2025.

This growth came thanks to the major developments witnessed in the Kingdom such as increased number of visitors, infrastructure development, and more foreign and local investments, the CEO added.

He pointed out that the Jeeny has exceeded 2.5 million active users, indicating that the company made nearly 40,000 trips last year, which aligns with the market growth rates, if not better.

Localization and understanding customer needs have been key factors in achieving this success. The company focuses on monitoring and analyzing all the challenges facing customers, while also working to improve their experience, said the CEO.

According to the CEO, the Riyadh Metro network has fueled significant changes in the application’s utilization patterns, with demand rising by 10% in the locations surrounding the metro stations.

He noted that Jeeny is in talks with the relevant authorities to discuss cooperation and linkage of its services with Riyadh Metro and other public transport services. This is in a bid to enhance the efficiency of intercity transportation.

Jeeny adopts a pricing policy that aims to provide affordable trips, while ensuring that drivers receive a fair income as it seeks to bring the cost of service and its quality on par, according to Ehtesham.

Competition in the Saudi market is healthy and drives companies to improve the quality of their services, said the top executive, adding that Jeeny focuses on enhancing the customer experience, in terms of pricing, technical support, or product quality.

The CEO further stated that being listed publicly is among the company’s long-term goals, albeit not within its current plans. At present, Jeeny is focused on expanding the scope of its operations and stepping up its market impact, in addition to providing innovative solutions that facilitate the daily lives of users.