PIF’s unit in advanced talks to invest $1B in DAZN

14/01/2025 Argaam
Logo ofSURJSports Investments Co.

Logo of SURJ Sports Investments Co.

The Public Investment Fund’s (PIF) SURJ Sports Investments Co. is in advanced talks to invest at least $1 billion in DAZN Group, which owns the broadcasting rights of some of Europe’s top-tier football leagues, Bloomberg reported, citing sources.

 

The sources added that the deal between SURJ and DAZN may be disclosed within this month. Nevertheless, final terms are yet to be finalized and could still change.

 

Both parties are set to collaborate on an agreement to promote and broadcast Saudi Pro League matches, aligning with the Kingdom's strategy to enhance its domestic football.

 

Citigroup is advising SURJ on the deal, while Kacy Grine is DAZN’s independent financial advisor, according to the sources.

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