SRMG is granted exclusive rights to market the "Schools Walking Challenge" programme

The Saudi Research and Media Group (SRMG) has announced a strategic partnership with the "Walking Challenge Entertainment Company (WCEC)," through which the group is granted the exclusive rights to market the WCEC programmes. These programmes aim to enhance the quality of life for more than 6 million male and female students around the Kingdom of Saudi Arabia, in line with Vision 2030.

The partnership’s key focus is the “Schools Walking Challenge” programme, which covers around 1250 schools spread across 16 administrative regions in the Kingdom. It’s primary goal is to promote healthy lifestyles among students. SRMG will help the programme attract commercial sponsors from the public and private sector by providing innovative marketing and commercial opportunities that allow them to communicate their messages to the youth.

This aligns with SRMG's sustainability initiatives aimed at enhancing public health and spreading community awareness. It also reflects the group's business diversification strategy of expanding into marketing, high quality content creation, event organization, and training to further cement its media leadership in Saudi Arabia and the Middle East.

The partnership between the group and the WCEC offers unique marketing solutions, including a smart app that encourages students to keep track of their daily activities, participate in competitions, and receive motivational rewards. The app allows sponsors the opportunity to deliver tailored messages to the youth. The programme also offers other opportunities, including the ability to place creative content on electronic screens inside schools and organizing sporting events and competitions that enhance community participation. All of these activations make the programme a comprehensive platform that combines entertainment and benefit for all.

SRMG confirmed: "The 'Walking Challenge' programme represents a model of cooperation between various sectors to motivate the youth to adopt healthy lifestyles. It also reflects the group's ability to deliver, spread, and market high-quality content using the latest technologies."

In this context, His Royal Highness Prince Khalid bin Saud Al Faisal, Chairman of the Board of the "Walking Challenge Entertainment Company," stated that: “ the "Schools Walking Challenge" programme is not just a sports competition; it is rather a comprehensive technology based project to motivate the youth to adopt active lifestyles. It embodies an ambitious leadership vision aimed at achieving a sustainable impact that enhances the health of future generations and supports the prosperity of the community”.

For more information on collaboration opportunities with the Walking Challenge programme, please send your inquiries to:

sms-saudioffice@srmg.com