alrajhi bank and Salla Platform Company Forge Strategic Partnership to Enhance E-Commerce Experience

Snapshot of the agreement signing

alrajhi bank has officially signed a strategic partnership agreement with Salla Platform Company, enabling Salla merchants to integrate the “mokafaa” loyalty program. This collaboration will allow consumers to earn and redeem loyalty points across more than 60,000 online stores on Salla, enhancing their shopping experience.

The partnership is set to redefine the Saudi e-commerce landscape, offering alrajhi bank’s mokafaa customers seamless access to rewards and exclusive benefits across Salla merchants and the “Mahali” platform—the largest hub for Saudi online stores powered by Salla.

On this occasion, Mr. Abdullah Aljabr, Chief Marketing and Customer Experience Officer at alrajhi bank, expressed his enthusiasm: “We take pride in this strategic alliance with Salla, the Kingdom’s largest e-commerce platform. This partnership aligns with our commitment to delivering an exceptional customer experience while advancing the digital commerce ecosystem in Saudi Arabia. By integrating financial solutions with loyalty programs, we are making transactions more rewarding and seamless for our customers.”

Aljabr further highlighted the bank’s ongoing expansion of its rewards ecosystem: “Our loyalty program now includes over 8,500 stores across Saudi Arabia, and we continue to partner with leading brands. Signing this strategic agreement with Salla reaffirms alrajhi bank’s dedication to anticipating customer needs and exceeding expectations, ultimately empowering them to achieve their financial goals.”

Mr. Nawaf Hariri, CEO of Salla Platform, also emphasized the significance of this collaboration: “At Salla, our mission is to empower Saudi merchants to thrive in digital commerce. Partnering with alrajhi bank, the Kingdom’s leading financial institution, is a major step forward in enhancing the e-shopping experience.

Through this initiative, a vast segment of bank customers will enjoy the benefits of the mokafaa rewards program across 60,000 Saudi brands, contributing positively to the growth of the Kingdom’s digital economy.”

Hariri further noted: “Over 92% of consumers in Saudi Arabia trust Salla stores, and our collaboration with alrajhi bank reinforces that trust. By integrating loyalty solutions with online shopping, we enable merchants to convert visitors into loyal customers without additional costs. This synergy will drive growth across the sector and further accelerate the digital transformation of commerce in Saudi Arabia.”

This strategic agreement underscores both organizations’ shared vision of enhancing customer experiences, strengthening digital commerce, and fostering economic growth in the Kingdom.

The mokafaa Program, serving over 16 million customers, is the largest loyalty program in Saudi Arabia’s banking sector, distinguished by its extensive member base and valuable rewards. With a network of more than 250 partner brands across various industries, it enables customers to use mokafaa points as a payment method.

Continuously enhancing its loyalty experience, the program ensures a seamless and top-tier service, allowing members to instantly complete transactions at participating partner stores or through web applications using their registered mobile number.