Tawuniya’s share in digital technology sales hits 25%: CTO

The Company for Cooperative Insurance’s (Tawuniya) in digital technology sales reached 25%, making the company a leader in this field among peers that sell directly to customers (B2C) or to companies (B2B), said CTO Abdullah Al Sharqi, in an interview with Argaam.

Speaking on the sidelines of the LEAP 2025 conference, the official stated that the company has invested about SAR 300 million over the past two years in the field of digital transformation, adding that its investments will be greater in the coming years with the aim of improving performance and customer experience, as well as strengthening the efficiency of its internal operations.

Tawuniya has witnessed a significant improvement in its profit in Q3 2024, thanks to its digital approach, especially with regard to the ratios of administrative and general expenses, as investment in technology was one of the main factors in improving these ratios, which is what the executive management is committed to, thus ensuring operational efficiency and sustainable growth, according to Al Sharqi.

Furthermore, artificial intelligence has become a decisive factor in various technical services, whether in developing applications, infrastructure, or providing integrated solutions, he added.

The official also indicated that the growth in this sector is largely driven by the increasing demand for smart services that enhance the efficiency of operational processes, provide an advanced user experience, and improve companies’ performance.

He stated that investment in technology and AI will remain a key factor in driving growth in the coming years.