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Tihama Advertising and Public Relations Co. signed, on March 24, a non-binding memorandum of understanding (MoU) with Masar AlUla Trading Co. to mull the former’s potential acquisition of a partial stake in the latter.
Based in Saudi Arabia, Masar AlUla owns and operates the Hashikom restaurant chain. It boasts extensive experience in the restaurant management and investment sector, Tihama said in a statement to Tadawul today, March 26.
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The MoU covers legal and financial due diligence, an assessment by an accredited appraiser, and completion of the necessary requirements to ensure that the acquired activity does not conflict with those authorized by the first party. This is in addition to obtaining the necessary regulatory approvals for both parties, Tihama added.
It also pointed out that the MoU is valid for one year from the signing date. It can be renewed under a written agreement concluded between the two parties.
There are no related parties to the deal, Tihama stated, noting no financial impact at present. Any future financial impact will be duly announced.
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