Samsung Electronics topped the list of the most admired brands in Saudi Arabia followed by Google and Apple respectively; according to BrandIndex mid-year rankings.
Al-Baik restaurants chain came fifth while Al-Marai and Arabian Oud came in the eighth and ninth positions respectively.
The list was compiled using YouGov’s Saudi Arabia BrandIndex Rankings for the first half of 2014.
BrandIndex tracks over 455 brands in Saudi Arabia across 24 sectors simultaneously, and is the first and only daily measure of brand perception among the public.
The following table shows the top ten brands in Saudi Arabia for H1 2014:
|
Top 10 brands in Saudi Arabia for 2014 |
||
|
H1 2014 (point) |
Brand |
Ranking |
|
53.9 |
Samsung |
1 |
|
50.3 |
|
2 |
|
42.6 |
Apple |
3 |
|
39.1 |
Galaxy |
4 |
|
36.9 |
Al Baik |
5 |
|
36.0 |
Sony |
6 |
|
35.5 |
Visa |
7 |
|
34.9 |
Al marai |
8 |
|
33.5 |
Arabian Oud |
9 |
|
31.7 |
Apple -I phone |
10 |
Al-Rajhi topped the buzz rankings of Saudi banks for H1-2014 followed by the National Commercial Bank (NCB) as indicated in the following table:
|
Top 10 Banks in Saudi Arabia for 2014 |
||
|
H1 2014 (point) |
Bank |
Ranking |
|
24.4 |
Al Rajhi Bank |
1 |
|
14.3 |
NCB |
2 |
|
13.3 |
Samba |
3 |
|
12.7 |
Alinma bank |
4 |
|
11.0 |
Bank Al-Bilad |
5 |
|
9.5 |
SABB |
6 |
|
8.2 |
Saudi Credit & Savings Bank |
7 |
|
7.3 |
Riyad Bank |
8 |
|
3.6 |
Bank Al Jazira |
9 |
|
3.5 |
Banque Saudi Fransi |
10 |
As for the hotels and resorts sector; the report indicated that Hilton Hotels & Resorts came in the first place.
|
Top 10 Hotels in Saudi Arabia for 2014 |
||
|
H1 2104 (point) |
Hotel |
Ranking |
|
19.7 |
Hilton |
1 |
|
18.2 |
InterContinental |
2 |
|
15.3 |
Sheraton |
3 |
|
13.8 |
Holiday-Inn |
4 |
|
13.1 |
Movenpick |
5 |
|
8.9 |
Marriott |
6 |
|
8.7 |
Le Meridien |
7 |
|
8.2 |
Ramada |
8 |
|
7.4 |
Ritz-Carlton |
9 |
|
6.3 |
Al Faisaliah |
10 |
The following tables indicate the top 10 car makers, Airlines, Beverages and soft drinks in Saudi Arabia according to YouGov BrandIndex Mid-Year report of 2014.
|
Top 10 car makers in Saudi Arabia for 2014 |
||
|
H1 2014 (point) |
Car Maker |
Ranking |
|
27.4 |
Toyota |
1 |
|
21.5 |
Lexus |
2 |
|
21.4 |
Mercedes |
3 |
|
20.3 |
BMW |
4 |
|
19.0 |
Ford Motor Company |
5 |
|
14.7 |
Chevrolet |
6 |
|
14.5 |
Hyundai Motor Company |
7 |
|
13.5 |
Honda Motor Company |
8 |
|
13.3 |
GMS |
9 |
|
11.8 |
Land Rover-Range Rover |
10 |
|
Top 10 Airlines in Saudi Arabia for 2014 |
||
|
H1 2014 (point) |
Airline |
Ranking |
|
31.6 |
Emirates Airlines |
1 |
|
21.8 |
Saudi Arabian Airlines |
2 |
|
13.8 |
Qatar Airways |
3 |
|
9.9 |
Etihad Airways |
4 |
|
6.5 |
Flynas |
5 |
|
5.8 |
Gulf Air |
6 |
|
3.6 |
Air Arabia |
7 |
|
3.0 |
British Airways |
8 |
|
2.6 |
Swiss International Air Lines |
9 |
|
2.4 |
Singapore Airlines |
10 |
|
Top 10 beverages in Saudi Arabia for 2014 |
||
|
H1 2014 (point) |
beverage |
Ranking |
|
25.1 |
Tang |
1 |
|
21.3 |
Tropikana |
2 |
|
21.1 |
Rani |
3 |
|
17.2 |
Sun top |
4 |
|
13.2 |
Sadafco |
5 |
|
9.3 |
Lipton Ice Tea |
6 |
|
4.9 |
Karim |
7 |
|
4.3 |
Jamjoom |
8 |
|
4.1 |
Arwa |
9 |
|
3.1 |
Aquafina |
10 |
|
Top 10 soft drinks in Saudi Arabia for 2014 |
||
|
H1 2014 (point) |
Soft-drink |
Ranking |
|
26.1 |
7 Up |
1 |
|
14.0 |
Barbican |
2 |
|
9.7 |
Mirinda |
3 |
|
5.7 |
Pepsi |
4 |
|
5.4 |
Sprite |
5 |
|
2.5 |
Coca-Cola |
6 |
|
2.0 |
Fanta |
7 |
|
1.6 |
Bario |
8 |
|
(0.1) |
H2OH! |
9 |
|
(0.9) |
Mountain Dew |
10 |
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