L’Azurde generates 80% of revenue from wholesale business: CEO

L’Azurde For Jewelry Company generates 80 percent of its revenue from its wholesale business, as retail activities started only three years ago, chief executive Selim Chidiac told Al-Arabiya TV on Wednesday. 

L’Azurde has aggressive plans to increase sales by expanding its retail branches across Egypt, Saudi Arabia and other GCC countries.

However, the plans do not include opening more factories in Egypt and Saudi Arabia, he added.

The jewelry manufacturer’s shares began trading Wednesday on Tadawul under the code 4011 within the retail sector.