Al Hokair aims to expand ‘Sparky’s’ franchise globally

Al Hokair Entertainment is aiming to grow its Sparky’s brand through a franchise business model as it embarks on a global expansion strategy, the Saudi-based company said on Thursday.

“We are aiming to grow the Sparky’s brand worldwide through the franchise business model as it can be replicated in any market easily through our expertise,” Mishal Al Hokair, Executive Vice President and General Manager of the Entertainment Sector, said.

“Through the franchising route, we can take the concepts to the market in a much faster way. We plan to create a more diversified menu of games in order to cater to a wider audience, including young children and adults,” he added on the sidelines of the IAAPA show in Orlando.