Uber launches new feature for women drivers in Saudi Arabia

Uber on Monday announced the launch of a new “Women Preferred View” feature, a global first, for women drivers in Saudi Arabia, providing them with a choice to connect to women riders, the ride-hailing firm said in a statement.

A global first for Uber, the Women Preferred feature underwent a pilot run last year and has now been incorporated as a full-fledged feature exclusive to women drivers in Saudi Arabia, the statement added.

In a recent study, Uber found that 74 percent of prospective women drivers interviewed would only be interested in driving women riders.

“The launch of this unique feature comes on the back of Uber’s Masaruky initiative that aims to increase women’s participation in the workforce through access to affordable transportation, in addition to increasing women’s access to flexible, part time economic opportunities through the use of Uber technology,” Uber added.