SEVEN launches its largest ever project in Eastern Province

Saudi Entertainment Ventures (SEVEN), a subsidiary of the Public Investment Fund, (PIF) on Wednesday announced the launch of its largest project to date, including an amusement park in Al Aziziyah that will cover an area of 1 million square meters (sqm).

SEVEN also announced six movie theatres and three new entertainment destinations in the Eastern Province, where the amusement park will also be located, a statement said.

The new entertainment destinations will be located in Dammam, Khobar and Al Ahsa and will feature sports areas, movie theatres, green areas and water sports facilities similar to the entertainment destination underway in Riyadh.

SEVEN is focusing on developing recreation and entertainment facilities in the Eastern Province, given its strategic tourism location, and a growing population of some 4.9 million people, the statement added.

The entertainment destination in Dammam will cover an area of 330,000 sqm, the blueprint for nearby Khobar’s entertainment destination covers around 360,000 sqm of area.

“Our strategy is to replicate amusement parks, entertainment areas and movie theatres across the Kingdom, starting in Riyadh, and now into the Eastern Province. We are providing families with unrivalled new entertainment experiences,” Bill Ernest, CEO of SEVEN, said.