Riyadh hosts Expo Expo MENA on Sept. 10

Riyadh will host the region’s foremost face-to-face event for exhibition and conference industry, Expo! Expo! MENA, on Sept. 10, Saudi Press Agency reported.

This will be the first for the event, organized by the International Association for Exhibitions and Events (IAEE), to be held outside the US.

Expo! Expo! MENA will be held under the supervision of the Saudi Conventions and Exhibitions General Authority (SCEGA). More than 100 exhibitors specialized in the exhibition and conference industry from different countries are expected to attend.

Having its first version hosted in the Middle East, the event is a great opportunity for the sector’s international decision-makers to meet in Riyadh and present investment opportunities in the Kingdom, to promote the industry and leverage competitiveness by 2030.

The opportunity includes displaying best practices and innovations, launching new services and products, and taking advantage of potential partnerships and business development chances.

The customers' needs to find realistic solutions to challenges will also be put on the event’s table of discussion.

Enterprises will have a great true opportunity to ehance their mental images and effectively promote products and services within the framework of the exhibitions and conferences industry.