Saudi ‘Ignite’ digital content program grows 70% in 2023: Vice Minister

Haytham AlOhali, Vice Minister of Communications & Information Technology

The Ignite digital content program grew 70% year-on-year (YoY) to SAR 20 billion in 2023, which reflected positively on the Kingdom’s gross domestic product (GDP), said Haytham AlOhali, Vice Minister of Communications & Information Technology, on the sidelines of a digital advertising event. 

 

Ignite is one of the Kingdom’s digital economy fundamentals, AlOhali underlined, adding that the size of the local advertising market doubled from SAR 1.9 billion in 2022 to SAR 4.8 billion in 2023. 

 

Digital advertising is set to shape new global horizons, using generative artificial intelligence to produce creative and automatically customized content, he noted. 

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